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Expert Analysis

Lacoste North America CEO Discusses US Market: Part 1

Law360, New York (July 21, 2014, 1:40 PM EDT) -- French clothing company Lacoste recently re-signed a deal to outfit the ATP World Tour staff at all pro tennis events through 2015, a partnership that is just one component of the lifestyle brand's strategic initiatives. Here, Arent Fox LLP partner Anthony V. Lupo talks with Francis Pierrel, president and CEO of Lacoste North America, about the company's tactics in the U.S. market. He elaborates on real estate law, distribution models and the importance of Fifth Avenue in New York....

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