Consumers Claim JC Penney Ads Gloss Over Jewelry Quality

Law360, New York (March 09, 2012, 7:13 PM ET) -- Retail giant J.C. Penney Co. Inc. has been lying to its consumers about the purity and origin of its fine jewelry, prompting them to purchase inferior goods, according to a proposed class action filed last week in California federal court.

The suit, filed March 5 by three California residents on behalf of a proposed class of more than 10,000, claims that J.C. Penney Co. has falsely advertised hundreds of items of jewelry for the past four years. Not only does the company boost the shine of...
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