EU Official Weighs In On Industry's Do-Not-Track Efforts

Law360, New York (June 22, 2012, 8:19 PM ET) -- A European Commission official on Thursday urged a working group charged with crafting a global do-not-track standard to ensure that the solution clearly explains the technology to users, adding to a chorus of regulators and lawmakers seeking to influence the ongoing self-regulatory process.

In a letter to the World Wide Web Consortium Tracking Protection Working Group, Robert Madelin — the director general for information society and media in the European Commission and chair of the roundtable on online behavioral advertising — attempted to inject the European...
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