Ben & Jerry's Sued Over 'All Natural' Ice Cream Claims

Law360, New York (September 19, 2012, 6:15 PM ET) -- Ben & Jerry's Homemade Inc. may be famous for using hormone-free milk, but carton labels claiming the ice cream is "all natural" are false, according to a new consumer fraud class action suit filed Wednesday in New Jersey federal court.

Plaintiff Colleen Tobin claims that Ben and Jerry's and Unilever filled its Ben & Jerry's ice cream products with chemicals, hydrogenated oils and genetically modified organisms — all of which are man-made products, yet marketed the pints as "all natural" in order to entice and defraud...
To view the full article, take a free trial now.
Try Law360 for free for seven days
Already a subscriber? Click here to login

Already have access?

  1. Forgot your password?
  2. Sign In

Get instant access to the one-stop news source for business lawyers