Law360, New York (September 19, 2012, 3:14 PM ET) -- On Sept. 5, 2012, the Federal Trade Commission published a marketing guide for mobile application developers entitled “Marketing Your Mobile App: Get it Right from the Start." In addition to identifying truth-in-advertising standards, the guide provides basic privacy principles for mobile app developers that align with the core principles contained in the FTC staff’s March 2012 privacy report. The key provisions are discussed below.
Tell the truth about what your app can do.
The guide reminds mobile app developers that, once they start distributing...