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Expert Analysis

States May Beat Congress To Consumer-Tracking Laws

Law360, New York (April 22, 2014, 12:51 PM EDT) -- Monitoring customers is nothing new. Sales associates do it every time someone walks into a store and they look up from their counter, notice that the customer is perusing the sale rack, or lingering over a display case. Indeed, most forms of great customer service, like remembering the names of repeat customers, talking to them about what interests them, or suggesting products that they may like based upon their past purchases, boil down at the end of the day to customer monitoring....

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