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Expert Analysis

Let The Buyer And Retailer Beware Of Pricing Practices

Law360, New York (April 15, 2015, 3:27 PM EDT) -- California's unfair competition, false advertising and consumer protection laws have traditionally provided fertile ground to plaintiffs alleging deceptive pricing practices. Although two recent decisions signal an end to a recent flurry of lawsuits targeting outlet prices, retailers must still consider recent actions involving inflated manufacturer's suggested retail price or original prices prior to advertising any discounts....

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