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The First Steps To Compliance With New Calif. Privacy Law

By Darren Cahr and Katherine Armstrong (April 30, 2019, 2:13 PM EDT) -- When people talk about data privacy, or data collection, or tracking technology, or analytics, or click farms, or bots, or data brokers, or geolocation, or mobile apps, or social media, or influencers, in the end what they're really talking about is digital advertising. Yet while we may feel comfortable using the phrase to broadly describe any online marketing efforts, the purpose of digital advertising is quite different from the goal of a 30 second radio spot, and shares little with its "Mad Men"-era ancestors beyond the name....

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