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Expert Analysis

Retail Loyalty Programs Will Survive Calif. Privacy Law

By Seamus Duffy, Meredith Slawe, Diana Schaffner, Marie Bussey-Garza and Julie Busta (September 26, 2019, 2:44 PM EDT) -- As the final 2019 amendments to the California Consumer Privacy Act were winding their way through the legislative process in Sacramento early this month, the retail industry watched A.B. 846 with special interest. This bill, originally touted as saving retail loyalty programs from the reach of the CCPA's nondiscrimination prohibition, had morphed into a complicated safe harbor saddled with limitations. ...

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