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In Shift, NCAA To Let Athletes Profit From Names And Images

By Zachary Zagger (June 30, 2021, 9:30 PM EDT) -- The NCAA said Wednesday it will suspend long-held amateurism rules prohibiting college athletes from being paid for the use of their names, images and likenesses starting on Thursday, allowing players across the country to capitalize on their publicity just as several state laws allowing such payments are set to take effect....

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