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Church & Dwight Should Ax 'First, Only' Ovulation Claim: NAD

By Linda Chiem (September 21, 2012, 4:33 PM EDT) -- The National Advertising Division has recommended that Church & Dwight Co. Inc. stop claiming that its First Response Ovulation Test is the "first and only test to predict ovulation based on your unique LH hormone level," the advertising industry regulator announced Thursday....

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