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Expert Analysis

What You Should Know About EU Trademark Reform

Law360, New York (September 29, 2016, 12:32 PM EDT) -- European trademark law is currently undergoing the most fundamental changes since the introduction of the European community trademark system 20 years ago. The approved reform package brings substantial changes not only to EU trademarks, but also to owners of national trademarks in the EU. The amendments touch on the fee structure for trademark applications and renewals, the criteria concerning the registrability of trademarks and procedural issues, as well as certain changes applicable to infringement proceedings and customs seizures....

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