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Expert Analysis

Reconsidering Percentage Rent In An Omnichannel World

Law360, New York (March 17, 2015, 10:27 AM EDT) -- Although views on the future of retail change daily, most observers acknowledge that success in retail requires meaningful engagement with one's customers through many channels, including online, on mobile devices and within physical stores. This "omnichannel" approach, as it has become known, relies heavily on data and aims to meet customers where they are. But, what does all of this mean for retail real estate? Recent trends in the retail industry call for reevaluating the traditional percentage rent concept found in many retail leases....

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