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Expert Analysis

How 3 Social Media Trends Affect Companies

Law360, New York (March 10, 2016, 10:30 AM EST) -- Social media has forever changed the way that information is shared. What was once merely a way to connect with old friends has become a powerful and indispensable marketing tool for companies. Studies show that more than 75 percent of all adult Internet users in the United States are on social media and that social networking accounts for roughly 28 percent of all media time spent online. As a result, it is no surprise that companies have increasingly shifted their advertising strategies to this space, with U.S. social media advertising revenue estimated to increase by more than 194 percent to reach $15 billion in 2018....

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