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Expert Analysis

What Amazon Giveaway Means For Sweepstakes Laws

Law360, New York (February 27, 2015, 7:57 AM EST) -- With the launch of Amazon Giveaway this February, Amazon, having radically reshaped publishing, retail and digital content, showed its intent to do the same to sweepstakes. The e-commerce giant's latest service allows anyone to sponsor and run a sweepstakes through a relatively simple process. Sponsors need only select a prize, a Giveaway type, and a method of entry. Amazon takes care of the rest, including selecting the winners, shipping the prize and, perhaps most importantly, establishing and enforcing the rules....

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