Frito-Lay Can't Duck False-Ad Claims Over ‘Natural’ Chips

A California federal judge ruled on Wednesday that Frito-Lay Inc. must face a proposed consumer class action that alleges the company falsely marketed its vinegar-flavored chips as containing only natural ingredients, saying she could not yet determine if one ingredient, malic acid, is an artificial flavor.

In her order denying Frito-Lay’s motion to dismiss, U.S. District Judge Janis L. Sammartino said that because she could not make the factual determination, the court could not rule that the consumer suit is preempted by the federal Food, Drug...

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