Federal Judge Reverses TTAB’s Finding That Apple AR Trademarks Are Descriptive

( August 6, 2025, 12:24 PM EDT) -- ALEXANDRIA, Va. — A Virginia federal judge ordered the registration of Apple Inc.’s proposed trademarks “Reality Composer” and “Reality Converter” for augmented reality (AR) products, finding that the U.S. Trademark Trial and Appeal Board (TTAB) incorrectly held that the proposed marks were merely descriptive and thus not trademark eligible....

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