Small Law

Expert Analysis

• What GCs Value Most: 7 Ways To Build Client Relationships

  Today's general counsel expect outside lawyers to show interest, relevance and value long before there is a live matter to address, including by engaging with attorneys at every level of the company and dispensing free advice thoughtfully, says Andrew Dick at The L Suite.

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  Biz Development Tip Of The Month: Start Early In Your Career

  Having the courage to embark on your legal business development strategy early in your career allows you to sooner reap the rewards of a strong network, which in turn can increase the momentum of referrals over the course of your career, says Kristin Housh at Sheppard Mullin.

• Enthusiasm Is Legal Leadership Differentiator In AI Era

  As the legal profession navigates changes driven by artificial intelligence and broader pressures, leaders should consider behavioral research-backed strategies to translate enthusiasm into tangible results for team performance, say attorneys at King & Spalding.

• Weighing Opportunities, Risks Of PE Investment In Law Firms

  Though law firms and private equity firms appear to be strange bedfellows, such combinations may offer opportunities for ailing midsize firms — which must be weighed against risks to culture, brand and growth prospects, say directors at FTI Consulting.

• 3 Forces Reshaping The Legal Buyer-Seller Relationship

  This year's Buying Legal Council Conference highlighted three emerging forces in how buyers and sellers operate in the legal ecosystem — artificial intelligence, data and preferred panels — and organizations would be well advised to combine them into an integrated framework for transparency, performance and collaboration, says Matthew Prinn at RFP Advisory Group.

• 5 Steps For GCs To Drive Generative AI Experimentation

  As legal departments face mounting pressure to do more with less, general counsel should lead a structured process for adopting generative artificial intelligence tools to transform productivity, manage risk and align with enterprise priorities, says Maesea McCalpin at Gartner.

• How Attys Can DIY Their Own System For Professional Growth

  Amid law firm layoffs of business development staff, lawyers cannot depend solely on their firms to foster their professional growth, and must instead create their own initiatives for building community, says Lana Manganiello at Practice Growth Partner.

• The Augmented Lawyer: In-House, Outside Counsel AI Collabs

  As artificial intelligence changes the dynamic between in-house and outside counsel, both internal and external legal teams must thoughtfully reimagine how to mutually leverage AI tools to collaborate and deliver successful outcomes, say Karineh Khachatourian at KXT Law and Diane Honda at Redis.

• Ask A Mentor: How Do I Adjust To In-House After BigLaw?

  Sirisha Gummaregula at QuisLex offers advice on navigating the challenges that come with taking on an in-house counsel role after leaving law firm life, including learning your company's business goals and leading with empathy and collaboration.

• Adapting Legal Thought Leadership To An AI World

  As potential clients with legal questions increasingly rely on summaries generated by artificial intelligence, attorneys must rethink their content strategy to make sure AI chatbots and search overviews cite their thought leadership, say Ioana Good and Adrien Maines at Promova and Nancy Myrland at Myrland Marketing.

• 10 Practical Tips For Attorneys Navigating High-Profile Cases

  Complex corporate litigation now often unfolds under the glare of a parallel trial in the court of public opinion, requiring attorneys to adopt a cohesive strategy for legal filings, leadership communications and narrative control, says Monica Smith at Integer PR.

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  Biz Development Tip Of The Month: Tailor Your Personal Style

  In an industry where competition for clients is fierce, a thoughtful approach to personal style can give you the confidence to walk into any room and own it, the magnetism to make connections that matter, and the tools to highlight your deeper professional values, says Leslie Berkoff at Moritt Hock.

• What GCs Value Most: 7 Tips For Landing The Client Pitch

  In today’s competitive legal market, successful attorneys treat the pitch process with general counsel like the beginning of a relationship, not a one-off sale — showing up with curiosity, commercial awareness and the ability to engage in a meaningful way from the start, says Andrew Dick at The L Suite.

• Making Legal Cents: Strategy That Stays In Motion

  Instead of lurching between year-end strategic planning season and springtime panic mode, firms need a framework that helps them identify what clients and the market need throughout the year, and then actually adjust course, says Shireen Hilal at Maior Strategic Consulting.

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  Legal Tech Talks

  Company founders, attorneys and other professionals working in the legal tech space share their journeys into the industry, challenges they face when working with law firms and legal departments, and common misconceptions about technology.