What Australia's Google adtech lawsuit may borrow from recent US enforcement
By Saloni Sinha ( April 29, 2025, 08:42 GMT | Comment) -- Recent Australian lawsuits targeting Google over its adtech practices appear to borrow heavily from similar allegations against the search giant in the US. Google’s Market power, Unified Pricing Rules and “header bidding” will all make an appearance in the Australian class actions, but the Australian lawsuits also present some significant differences, suggesting they won’t be a mere re-enactment of the US antitrust enforcement action.While lawsuits over Google’s adtech practices in Australia are being tied up in procedural knots, the whole drama has already largely played out in the US — albeit over a two-year timeframe. This raises the question: Is Australia now gearing up for a repeat telecast?...
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