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Brands face reckoning over EU territorial supply constraints, but how is unclear

By Anna Ferrari ( September 22, 2025, 15:06 GMT | Comment) -- Unjustified sales restrictions on food, toiletries and other goods will soon come under study by the EU antitrust watchdog, looking into how large manufacturers might distort Europe's single market. With competition law offering only limited reach, debate rages over whether new legislation is needed, but an EU-wide ban remains politically fraught. What might a proposal could look like, and what different interests would stand to gain or lose?Politically, there is much to be gained from an EU-wide ban on supplier contracts for products such as food, drinks and toiletries that carve up Europe's single market into individual territories....

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