AI-generated content, systems must be clearly identified under EU guidelines
( July 20, 2026, 10:00 GMT | Official Statement) -- MLex Summary: Providers and deployers of artificial intelligence in the EU will have to inform users when they are exposed to AI-generated content or interacting with AI under new transparency guidelines published by the European Commission on Monday which aim to reduce the risk of deception and manipulation. AI must be detectable by machines, through marks incorporated in the code, while deployers will have to inform users when they are exposed to deepfakes, AI-generated content on matters of public interest without editorial control, and emotion recognition or biometric categorization systems. The code of conduct shows providers and deployers of AI how to comply with the EU’s AI Act, the majority of which will apply from Aug. 2.Statement attached....
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