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Roblox dependence on youth users triggers regulatory risk, but lucrative audience

By Mike Swift ( August 6, 2025, 00:18 GMT | Comment) -- Roblox, which recently surpassed $1 billion in quarterly revenue and 100 million daily users — with 40 percent of those users under age 13 — faces complex regulatory risks worldwide. Roblox’s combination of a global footprint, a user population that skews extremely young, and reliance on its Robux virtual currency, is creating an ever more complicated thicket of regulatory risk over online privacy and safety concerns. Roblox's regulatory challenges include new parental consent laws in several US states, potential liability from Brazil’s evolving online safety rules, and class-action lawsuits regarding child safety and illicit activities. Roblox has enviable demographics compared to many online platforms. The online gaming platform reported Thursday that it surpassed 100 million daily users for the first time in the second quarter of 2025, up 41 percent over the past year, with 40 percent of those regular users being children under age 13....

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