Mars-Kellanova may have to offload brands to secure EU approval
By Nicholas Hirst and Andrew Boyce ( June 26, 2025, 16:17 GMT | Comment) -- There is an obvious way for Mars to solve EU competition concerns over its acquisition of Kellanova: Sell off various brands to reduce its bargaining power in negotiations with European retailers. The question of what combination of brands would fit the bill — and whether that's palatable to executives in McLean, Virginia — is an altogether different question.There is an obvious way for Mars to solve EU competition concerns over its acquisition of Kellanova: Sell off various brands to reduce its bargaining power in negotiations with European retailers....
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