Expert Analysis

• Making Legal Cents: Create Marketing Clients Find Useful

  The law firm marketing efforts with the best return on investment are things that actively provide value to potential clients: practical business guidance, uncluttered proposals that anticipate their questions and opportunities to participate in curated industry conversations, says Shireen Hilal at Maior Strategic Consulting.

• Law Firm Leaders Should Adopt Founding Fathers' Bold Ideas

  To ensure continued success, law firm leaders helming their firms through the legal industry revolution should take inspiration from the Founding Fathers' bold decisions, such as James Madison's abandonment of the Articles of Confederation and George Washington's trust in junior officers', says Samuel Pond at Pond Lehocky.

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  Biz Development Tip Of The Month: Practice Authenticity

  Attorneys who demonstrate who they truly are and what they stand for by sharing the human impact of their results, earning the media's trust by providing accessible analysis, and providing hands-on aid to their communities can build stronger reputations than any advertising budget can buy, says Ray DeLorenzi at RebuttalPR.

• Legal AI Adoption Tips And Takeaways From Dot-Com Bubble

  Legal artificial intelligence is on a similar trajectory as the internet in the dot-com era, where several internet companies failed after the initial market frenzy, but even if AI company valuations take a hit and the industry goes through a major reordering, legal leaders should note that the technology itself remains genuinely transformational for the delivery of legal services, says Gabriel Buigas at Integreon.

• Legal Tech Talks: WordSmith AI's CEO On Shifting Mindsets

  Ross McNairn, founder and CEO of Wordsmith AI, discusses how the lawyers who treat legal work like an engineering problem and can deploy legal intelligence at scale will define the next decade.

• Public AI Disclosures Raise Stakes For AI Agent Oversight

  Two recent reports shift the legal posture of every organization deploying artificial intelligence agents because they establish the foreseeability, for negligence liability purposes, of an AI agent becoming weaponized for data exfiltration, says Camilo Artiga-Purcell at Kiteworks.

• 7 AI Training Tips For Law Firm Summer Associate Programs

  Law firms trying to weave artificial intelligence into summer associate programs should build a program that isn't really about AI but teaches students how to think about using AI, with the goal of building judgment, understanding implications and leveling up in a way that's repeatable, says Zeynep Ersin at Seyfarth.

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  Biz Development Tip Of The Month: Don't Obstruct Knowledge

  Lawyers and firms should treat knowledge transfer as a business development function, using the sharing of context and institutional know-how to preserve continuity through change, strengthen relationships and create long-term competitive advantage, says Mark Wraight at Stinson.

• How Private Equity Priorities Will Test The Law Firm Model

  The biggest question about private equity moving into the legal sector is no longer whether it can financially succeed, but how law firms can contend with the unavoidable economic, institutional and ethical tensions introduced by external ownership without compromising their core professional commitments, say Kirsten Vasquez and Allison Rosner at Major Lindsey.

• AI-Powered Search Demands New Legal Marketing Playbook

  As potential clients use artificial intelligence tools instead of search engines when looking for counsel, it is a democratizing moment for specialized midsize firms and a compression threat for generalist big-firm brand positioning, says Ronn Torossian at 5WPR.

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  Legal Tech Talks: StrongSuit CEO On The AI Gold Rush

  Justin McCallon, CEO of StrongSuit, discusses how the potential for automation and insight generation with artificial intelligence is massive, but that in legal work, especially litigation, the margin for error is essentially zero.

• Legal Marketing Conference Highlights Pivotal Time For Firms

  The Legal Marketing Association's recent annual conference underscored how advances in artificial intelligence and shifting client expectations are causing law firms to evolve into more structured, data-driven businesses that place greater emphasis on strategy, implementation and measurable results, say Maria Aronson and Gina Rubel at Furia Rubel.

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  Biz Development Tip Of The Month: Build Relationship Habits

  Meaningful relationships are foundational to business development, and they can be deliberately fostered through a set of habits for authentically, intentionally and consistently connecting with clients and colleagues — starting with people you already know and like, says Matthew Moran at V&E.

• Legal Leaders Are Asking The Wrong Questions About AI

  Artificial intelligence is already woven into everyday work for attorneys, so beyond questioning whether AI was used and approving such tools, legal leaders need to create a shared foundation for what good AI use looks like on their team, says Alex Denniston at Factor.

• In-House Leaders Can Turn Contract Data Into Growth Insight

  A company's contracts contain final, negotiated commercial commitments that reveal important growth, revenue and strategy insights, but for organizations that aren’t making two key structural changes, the information tends to remain within the legal department — untranslated and unused, says Shimane Smith at NerdWallet.