'Bio' Hazards: The Ethics Of Atty Biographies

Law360, New York (November 18, 2010, 2:10 PM EST) -- We live in an age in which the Internet is a fundamental form of advertising and marketing for legal services. It also can be a source for state bar counsel and the U.S. Patent and Trademark Office to impose discipline for violation of the ethics rules.

Most states have implemented, in some form, Rule 7.1 of the American Bar Association model rules, which prohibits a lawyer from making false or misleading communications and provides, in pertinent part, that:

"A lawyer shall not make a false or...
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