Smucker Claims "Trademark Piracy" In Puritan Oil Spat

By Ryan Davis (May 9, 2008, 12:00 AM EDT) -- River West Brands has carved out an unusual niche in the trademark business: it purchases and licenses abandoned brand names for use on new products. This week, the company drew the ire of the J.M. Smucker Co., which claims that RWB's plan to register the trademark for Puritan cooking oil has a fatal flaw: the Puritan name isn't dead....

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