Smucker Claims "Trademark Piracy" In Puritan Oil Spat

Law360, New York (May 9, 2008, 12:00 AM EDT) -- River West Brands has carved out an unusual niche in the trademark business: it purchases and licenses abandoned brand names for use on new products. This week, the company drew the ire of the J.M. Smucker Co., which claims that RWB's plan to register the trademark for Puritan cooking oil has a fatal flaw: the Puritan name isn't dead.

Smucker filed suit against RWB on Thursday, accusing the company of fraud, theft of goodwill, trademark infringement, trademark dilution, unfair competition and deceptive trade practices. It describes...
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