August 05, 2011
The makers of a sexual enhancement spray called Die Hard on Thursday settled a trademark and unfair competition suit filed in Illinois federal court by Sears Roebuck & Co., which uses the same name to market its batteries.
April 13, 2011
Sears Roebuck & Co. filed a trademark suit in Illinois on Wednesday seeking to halt the makers of a sexual enhancement spray from using the name DieHard, which Sears uses to market heavy-duty batteries for off-road vehicles and equipment.