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Sears, Roebuck and Co. et al v. Rockhard Laboratories, LLC et al
Case Number:
1:11-cv-02483
Court:
Nature of Suit:
Judge:
Firms
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August 05, 2011
Sex Spray Co. Settles Sears DieHard Trademark Suit
The makers of a sexual enhancement spray called Die Hard on Thursday settled a trademark and unfair competition suit filed in Illinois federal court by Sears Roebuck & Co., which uses the same name to market its batteries.
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April 13, 2011
Sears Sues To Keep DieHard Mark From Sex Spray Cos.
Sears Roebuck & Co. filed a trademark suit in Illinois on Wednesday seeking to halt the makers of a sexual enhancement spray from using the name DieHard, which Sears uses to market heavy-duty batteries for off-road vehicles and equipment.