Rincon & Associates v. Toyota Motor Sales USA Inc

  1. September 19, 2014

    Toyota Cleared In Trade Secrets Suit Over Market Research

    A Texas federal jury on Thursday cleared Toyota Motor Sales USA Inc. of allegations it ripped off a Dallas market research firm's proprietary methodology for conducting a multicultural study of minority car buyers and rejected Toyota's bid to recover an overpayment made to the firm.

  2. September 15, 2014

    Toyota Stole Research Co.'s Survey Methods, Jury Hears

    A Dallas market research firm told a Texas federal jury Monday that Toyota Motor Sales USA Inc. misappropriated its trade secrets related to a multicultural and multilingual survey of minority groups, kicking off a trial that accuses the automaker of exploiting proprietary research strategies.

  3. August 28, 2014

    Toyota Can't Quash Market Research Contract Dispute

    A Texas federal judge on Wednesday refused to let Toyota Motor Sales USA Inc. dodge a suit accusing it of ripping off a marketing firm's methodology for reaching out to multicultural customers, siding with the automaker on a quantum meruit claim but keeping contract, fraud and trade secret claims in play.