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Action Ink, Inc. v. Anheuser-Busch Inc.
Case Number:
2:12-cv-00141
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July 17, 2013
Anheuser-Busch Scores Win in 'Ultimate Fan' IP Row
Anheuser-Busch Inc. on Wednesday beat trademark infringement claims when a Louisiana federal judge ruled that a sports marketing company no longer holds the rights to the phrase "Ultimate Fan," which the beer company had used in a series of Bud Light advertisements.
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January 19, 2012
Anheuser Hit With Trademark Suit Over 'Ultimate Fan' Use
A sports marketing firm dealt Anheuser-Busch Inc. a trademark and unfair competition suit in Louisiana federal court Wednesday over its use of the phrase "ultimate fan" in various Bud Light commercials and competitions over the past three years.