July 17, 2013
Anheuser-Busch Inc. on Wednesday beat trademark infringement claims when a Louisiana federal judge ruled that a sports marketing company no longer holds the rights to the phrase "Ultimate Fan," which the beer company had used in a series of Bud Light advertisements.
January 19, 2012
A sports marketing firm dealt Anheuser-Busch Inc. a trademark and unfair competition suit in Louisiana federal court Wednesday over its use of the phrase "ultimate fan" in various Bud Light commercials and competitions over the past three years.