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Margolis, et al v. The Dial Corporation et al
Case Number:
3:12-cv-00288
Court:
Nature of Suit:
Multi Party Litigation:
Class Action
Judge:
Firms
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August 26, 2013
Dial Can Advertise Women-Attracting Body Wash
A California federal judge Friday narrowed a proposed class action alleging The Dial Corp. and its parent companies falsely claim their body wash will help consumers attract women, finding that Dial's marketing includes hyperbolic exaggerations that no reasonable consumer would interpret literally.
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February 06, 2012
Dial Body Wash No Chick Magnet: Class Action
A thwarted lothario targeted The Dial Corp. and its parent companies with a nationwide class action in California on Friday claiming a body wash, advertised as an attractor of women, did not deliver the promised results.