August 26, 2013
A California federal judge Friday narrowed a proposed class action alleging The Dial Corp. and its parent companies falsely claim their body wash will help consumers attract women, finding that Dial's marketing includes hyperbolic exaggerations that no reasonable consumer would interpret literally.
February 06, 2012
A thwarted lothario targeted The Dial Corp. and its parent companies with a nationwide class action in California on Friday claiming a body wash, advertised as an attractor of women, did not deliver the promised results.