February 26, 2014
A California federal judge on Tuesday tossed a proposed class action accusing Lance Armstrong and sports supplement maker The FRS Co. of deceptively linking the cyclist's success to its products, finding the ads made claims no reasonable consumer would take at face value.
July 08, 2013
Lance Armstrong and sports supplement maker The FRS Co. hit back Wednesday in California federal court against a proposed class action alleging they deceptively marketed beverages, chews and powdered drink mixes by linking Armstrong's cycling success with the products, when in fact he was using performance-enhancing drugs.
March 01, 2013
Disgraced cyclist Lance Armstrong was hit with a nationwide putative class action in California on Thursday alleging he and a sports supplement maker leveraged his fame to increase sales and deceptively link the product's effectiveness to his now-tarnished accomplishments.