Bayer Healthcare LLC v. Sergeant's Pet Care Products, Inc.

  1. May 28, 2013

    Sergeant's Flea-Killer Ads Blocked In Bayer False Ad Suit

    A New York federal judge on Tuesday ordered Sergeant's Pet Care Products Inc. to pull an allegedly misleading advertisement for a flea- and tick-prevention product, a ruling that comes in a false advertising and unfair competition suit brought by Bayer Healthcare LLC.

  2. April 16, 2013

    CORRECTED: Bayer Wants Rival's Flea-Killer Ads Exterminated

    Bayer Healthcare LLC sued a pet medication rival for false advertising and unfair competition Monday in New York federal court, claiming Sergeant's Pet Care Products Inc. is misrepresenting to pet owners that its flea- and tick-prevention products are superior to Bayer's.