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Parts.Com, LLC v. Yahoo! Inc.
Case Number:
3:13-cv-01078
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June 10, 2014
Yahoo Can't Shed Parts.com Dilution Suit Over Sponsored Ads
A California federal judge on Monday declined to dismiss online auto parts retailer Parts.com's trademark infringement and dilution suit against Yahoo Inc. over sponsored advertisements for rivals featuring its brand that appear in search results, finding that Parts.com had added new details about the fame of its trademark.
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December 04, 2013
Google Escapes, Yahoo Remains In Sponsored Ads Suits
A California federal judge on Wednesday dealt a substantial blow to online auto parts retailer Parts.com's trademark infringement campaign against search giants Google Inc. and Yahoo Inc. over sponsored advertisements, dismissing the retailer's lawsuit against Google completely and leaving intact only one claim in its suit against Yahoo.
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May 06, 2013
Google, Yahoo Sued Over 'Sponsored' Ads
Search giants Google Inc. and Yahoo Inc. were sued in California federal court by a car replacement part business accusing them of allowing so-called sponsored advertisements for unrelated firms and competitors to appear next to results for its name that allegedly misdirect potential customers to those sites.