Ben Z. Halberstam v. NJoy Inc et al

  1. March 03, 2016

    E-Cig Buyers Want False Ad Suit Paused Pending Cert. Appeal

    A pair of consumers who have twice been denied class certification in their suit accusing NJOY Inc. of falsely marketing its e-cigarettes as a safe alternative to tobacco have asked a California federal judge to pause the suit while the Ninth Circuit decides whether to hear their appeal of the certification denial.

  2. February 03, 2016

    E-Cig Users Swing, Miss With 2nd Class Cert. Effort

    Two consumers were denied class certification Tuesday for a second time — by a second California federal judge— in their suit accusing NJOY Inc. of falsely marketing its e-cigarettes as a safe alternative to tobacco, failing again to show that they could calculate damages on a classwide basis.

  3. January 11, 2016

    E-Cig Users Say They've Fixed Standing, Damages Issues

    A pair of consumers leading a proposed class action accusing NJOY Inc. of falsely touting its e-cigarettes as safer than traditional smokes told a California federal judge Friday that additional evidence shows that label omissions affected their purchases and that new damage models fix their previously denied motion for certification.

  4. November 24, 2015

    E-Cig Maker Says Cert. Bid Fails Again In False Ad Row

    NJOY argued on Monday that a California federal court should again deny class certification to consumers who claim the company touted its e-cigarettes as safer than traditional smokes, saying their second bid for class certification doesn't fix the original problems.

  5. September 24, 2015

    E-Cig Users Push Again For Class Cert. In False Ad Row

    Plaintiffs in a proposed class action on Wednesday in California federal court made another attempt to certify two classes in their suit against NJOY Inc. accusing the company of falsely advertising its popular e-cigarettes as healthier than tobacco cigarettes.

  6. August 14, 2015

    NJOY Puts Out E-Cig False Ad Class With Comcast Precedent

    A California federal judge refused Friday to certify a class of consumers who allege that NJOY Inc. falsely advertised its e-cigarettes as healthier than traditional tobacco cigarettes, saying the plaintiffs' proposed damage calculations didn't meet the standards that the U.S. Supreme Court set in its Comcast decision.

  7. June 23, 2015

    NJOY Tries To Stub Out Cert. Bid In E-Cig False Ad Suit

    Electronic cigarette maker NJOY Inc. in California federal court on Monday trashed a bid for class certification in a suit alleging that the company falsely advertised its e-cigarettes as healthier than tobacco, inferring that two named plaintiffs only knew what their counsel had told them about the product.

  8. December 12, 2014

    NJOY Wants E-Cigarette False Ad Class Action Snuffed

    E-cigarette manufacturer NJOY Inc. fired back at two consolidated proposed class actions alleging it falsely advertises its products as healthier than traditional cigarettes, arguing its advertisements are harmless puffery that say nothing about health or safety.

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