Solid 21, Inc. v. Hublot of America, et al

15-56036

March 24, 2017
9th Circ. Nixes Ruling That 'Red Gold' TM Is Generic

The Ninth Circuit on Friday revived a California jeweler’s trademark lawsuit against Louis Vuitton Moet Hennessy Inc. over the term “red gold,” tossing out a trial judge’s decision that the phrase is generic.
March 08, 2017
Louis Vuitton's 'Red Gold' Infringes TM, 9th Circ. Told

A Los Angeles jeweler urged the Ninth Circuit at a hearing on Wednesday to revive his suit accusing LVMH Moet Hennessy Louis Vuitton SE of infringing his registered trademark for "Red Gold," arguing the term is not generic because the watches at issue are "neither red nor gold."
July 19, 2016
Louis Vuitton Asks 9th Circ. To Find 'Red Gold' Generic

A division of Louis Vuitton Moet Hennessy Inc. asked the Ninth Circuit on Tuesday to affirm a lower court's decision that the phrase "red gold" is a generic term, saying that Los Angeles jeweler Chris Aire's trademark infringement accusations can't hold up against the evidence of prior usage.
April 20, 2016
Jeweler Tells 9th Circ. 'Red Gold' Isn't Generic

A California jeweler urged the Ninth Circuit on Wednesday to overturn a ruling in favor of Louis Vuitton Moet Hennessy Inc. that "red gold" is a generic term, calling the trademark case one of "the proverbial David versus Goliath."

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