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Sazerac Company, Inc. v. Fetzer Vineyards

  1. September 20, 2017

    Winery Escapes Trademark Suit From Bourbon Maker

    A California federal judge on Tuesday delivered a verdict in favor of winemaker Fetzer Vineyards after it was sued for trademark infringement by bourbon maker Sazerac Co. Inc. over the use of a buffalo-themed product, saying that Sazerac had provided almost no backing for the claim that buyers would be confused.

  2. August 14, 2017

    Buffalo Trace Ends TM Trial With Plea To Bar Wine's Label

    Sazerac Co. asked a California federal judge to force Fetzer Vineyards to stop using the image of a buffalo on its "bourbon barrel-aged" wine during closing arguments in a bench trial Monday, saying the label infringed on Sazerac's Buffalo Trace bourbon, while Fetzer countered that not one consumer had confused the brands.

  3. June 28, 2017

    Buffalo Trace, Wine Can't Be Confused, Trial Judge Told

    Fetzer Vineyards on Wednesday fought allegations that it infringed the Buffalo Trace bourbon trademark owned by Sazerac Co., calling an industry specialist and a marketing expert to testify during a bench trial that there was no way consumers would confuse the wine and bourbon products.

  4. June 26, 2017

    Buffalo Trace Maker Says Winery Violated TM As Trial Starts

    Sazerac Co. told a California federal judge at the start of a trademark bench trial on Monday that Fetzer Vineyards infringed Sazerac's Buffalo Trace bourbon trademark in marketing wine to men, while Fetzer said there was no intent to copy or proof of consumer brand confusion.

  5. April 28, 2017

    Wine Co. Can't Clip Bourbon Co.'s TM Suit Except In Damages

    A California federal judge ruled Thursday there are triable issues of fact as to whether a wine producer infringed trademarks for Sazerac Co.'s Buffalo Trace bourbon but that the bourbon maker cannot recover monetary damages since it never provided any royalty calculations.

  6. April 04, 2017

    Sazerac's Buffalo Bourbon TM Suit Charges Toward Trial

    A California federal judge told Sazerac Co. on Tuesday that he's inclined to let it go to trial with allegations a winemaker infringed its trademark on Buffalo Trace bourbon, but said during a hearing the fact that Sazerac didn't disclose in discovery how it planned to calculate royalties is a "real problem."

  7. October 08, 2015

    Sazerac Says Wine Logo Rips Off Buffalo Trace Bourbon

    Sazerac Co. sued a California winemaker on Tuesday for allegedly ripping off the trademark for its Buffalo Trace bourbon by selling wine with a label that also includes a buffalo and the word "bourbon."