Try our Advanced Search for more refined results
- Law360
- Law360 UK
- Law360 Pulse
- Law360 Employment Authority
- Law360 Tax Authority
- Law360 Insurance Authority
- Law360 Real Estate Authority
- Law360 Healthcare Authority
- Law360 Bankruptcy Authority
- Products
- Lexis®
- Law360 In-Depth
- Law360 Podcasts
- Rankings
- Leaderboard Analytics
- Regional Powerhouses
- Law360's MVPs
- Women in Law Report
- Law360 400
- Diversity Snapshot
- Practice Groups of the Year
- Rising Stars
- Titans of the Plaintiffs Bar
- Sections
- Adv. Search & Platform Tools
- About all sections
- Browse all sections
- Banking
- Bankruptcy
- Class Action
- Competition
- Employment
- Energy
- Expert Analysis
- Insurance
- Intellectual Property
- Product Liability
- Securities
- Beta Tools
- Track docs
- Track attorneys
- Track judges
Sazerac Brands, LLC et al v. Jack Daniel's Properties, Inc.
Case Number:
3:15-cv-00849
Court:
Nature of Suit:
Judge:
Companies
Sectors & Industries:
-
December 22, 2015
Jack Daniel's Swallows Fireball IP Infringement Suit Fast
Jack Daniel's has reached a deal with rival whiskey giant Sazerac to end a November suit alleging the Tennessee distiller used a Google search advertising feature to divert customers seeking Sazerac's Fireball cinnamon-flavored booze to its own spiced liquor, according to a Tuesday court order.
-
November 24, 2015
Jack Daniels Used Google To Infringe Fireball Mark, Rival Says
Sazerac Brands has hit rival Jack Daniel's with a trademark infringement suit, saying the distiller used a Google search advertising feature to confuse customers and divert sales of Sazerac's Fireball cinnamon-flavored whisky to its own spiced liquor.