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Great Harvest Franchising, Inc. et al v. Panera Bread Company, Inc.
Case Number:
3:16-cv-00121
Court:
Nature of Suit:
Judge:
Firms
Companies
Sectors & Industries:
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April 14, 2016
Panera Says Slogan Trademark Suit 'Should Be' In Mass.
Panera Bread Co. on Wednesday urged a North Carolina federal court to move to Massachusetts a Montana-based bakery chain's trademark lawsuit alleging Panera's "food as it should be" campaign infringes its slogan "Bread. The way it ought to be," saying the people responsible for the tagline are based near Boston.
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March 10, 2016
Bakery Chain Sues Panera Over 'Food As It Should Be' Slogan
Panera Bread was hit with a trademark lawsuit Thursday over its recent "food as it should be" campaign, which a Montana-based bakery chain says infringes its own slogan: "Bread. The way it ought to be."