January 03, 2018
A California federal judge recently ruled that Kia Motor Corp.'s "Drive Wise" brand didn't infringe Allstate Insurance Co. "Drivewise" trademark, rejecting a jury's earlier advisory verdict against the carmaker.
December 12, 2017
From Cheerios box trade dress to generic "googling" to a blockbuster U.S. Supreme Court decision, 2017 was another bumper year for major rulings in trademark law. Here are the 10 you need to remember.
November 13, 2017
Allstate urged a California federal judge to prohibit Kia from using the name "Drive Wise" for its vehicle safety technology on Monday after a jury found the moniker was likely to cause confusion with the insurer's own trademarked "Drivewise" data program, citing reputational harm and confused customers.
November 09, 2017
Allstate Insurance Co. won its trademark infringement suit against Kia Motor Corp. on Thursday when a California federal jury found Kia's high-tech "Drive Wise" vehicle add-ons could be confused with Allstate's trademarked "Drivewise" driver safety program.
November 08, 2017
Allstate product and marketing executives testified in front of a California federal jury on Wednesday that the insurer spent hundreds of millions of dollars creating and marketing its trademarked "Drivewise"-branded safety program, which the company says Kia Motor Co. infringed with its tech-forward vehicle add-ons.
November 07, 2017
Allstate Insurance Co. told a California federal jury on Tuesday that Kia Motors Inc. is infringing its trademark for its "Drivewise" driver data and rewards program, kicking off a trial that seeks to stop the automaker from using the moniker for its own vehicle technology products.