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Price et al v. L'Oreal USA, Inc. et al
Case Number:
1:17-cv-00614
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Nature of Suit:
Multi Party Litigation:
Class Action
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October 01, 2021
Survey Causes L'Oreal False Ad Classes To Lose Cert
A New York federal judge on Thursday decertified two classes of consumers who claim they paid higher prices because L'Oreal fraudulently labeled its shampoo and hair products, ruling that a survey that the consumers used to help calculate the damages they encountered is unreliable.
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August 25, 2020
L'Oreal Can't Wipe Away All Of False Advertising Suit
L'Oreal USA Inc. could not fully shake off a false advertising class action over shampoo and hair products on Monday, with a New York federal judge trimming a breach of contract claim but allowing others to remain, saying the class put forward sufficient evidence to survive a summary judgment motion.
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August 15, 2018
NY, Calif. L'Oreal Keratin Classes Get Partial Cert.
A federal judge Wednesday granted partial certification to New York and California classes in false advertising litigation against L'Oreal USA Inc. over a shampoo and two related hair products, denying some class claims and a nationwide class because they turned on whether consumers relied on the alleged misrepresentations, which can only be determined individually.
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October 06, 2017
L'Oreal Can't Cut Most Claims In Keratin Class Action
L'Oréal was unable to convince a New York federal judge Thursday to dismiss a raft of claims from a class action in which buyers of keratin shampoos and sprays say they were defrauded by false advertising, but did persuade the judge that two unjust-enrichment claims should be trimmed.
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January 26, 2017
L'Oréal Hit With False Ad Suit Over 'Pro-Keratin' Products
L'Oréal USA Inc. and subsidiary Matrix Essentials LLC were sued Thursday in New York federal court by a putative class of consumers who allege the companies are engaging in false marketing by leading customers to believe their Keratindose hair care products contain keratin when they allegedly do not.