Price et al v. L'Oreal USA, Inc. et al

Track this case

Case Number:

1:17-cv-00614

Court:

New York Southern

Nature of Suit:

Other Fraud

Multi Party Litigation:

Class Action

Judge:

Lorna G. Schofield

Firms

Companies

Sectors & Industries:

  1. October 01, 2021

    Survey Causes L'Oreal False Ad Classes To Lose Cert

    A New York federal judge on Thursday decertified two classes of consumers who claim they paid higher prices because L'Oreal fraudulently labeled its shampoo and hair products, ruling that a survey that the consumers used to help calculate the damages they encountered is unreliable.

  2. August 25, 2020

    L'Oreal Can't Wipe Away All Of False Advertising Suit

    L'Oreal USA Inc. could not fully shake off a false advertising class action over shampoo and hair products on Monday, with a New York federal judge trimming a breach of contract claim but allowing others to remain, saying the class put forward sufficient evidence to survive a summary judgment motion.

  3. August 15, 2018

    NY, Calif. L'Oreal Keratin Classes Get Partial Cert.

    A federal judge Wednesday granted partial certification to New York and California classes in false advertising litigation against L'Oreal USA Inc. over a shampoo and two related hair products, denying some class claims and a nationwide class because they turned on whether consumers relied on the alleged misrepresentations, which can only be determined individually.

  4. October 06, 2017

    L'Oreal Can't Cut Most Claims In Keratin Class Action

    L'Oréal was unable to convince a New York federal judge Thursday to dismiss a raft of claims from a class action in which buyers of keratin shampoos and sprays say they were defrauded by false advertising, but did persuade the judge that two unjust-enrichment claims should be trimmed.

  5. January 26, 2017

    L'Oréal Hit With False Ad Suit Over 'Pro-Keratin' Products

    L'Oréal USA Inc. and subsidiary Matrix Essentials LLC were sued Thursday in New York federal court by a putative class of consumers who allege the companies are engaging in false marketing by leading customers to believe their Keratindose hair care products contain keratin when they allegedly do not.

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