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Federal Trade Commission v. DIRECTV, Inc. et al

  1. October 22, 2018

    FTC Drops $4B False Ad Suit Against DirectTV Midtrial

    The Federal Trade Commission on Friday abandoned its $4 billion false advertising suit against DirecTV Inc., after a California federal judge paused a bench trial and found the agency didn't have evidence strong enough to meet the "extraordinary ambition" of showing that more than 40,000 ads deceived consumers.

  2. August 16, 2018

    DirecTV Ducks Most Of FTC's $4B False Ad Case

    A California federal judge culled most of the Federal Trade Commission's $4 billion false advertising suit against DirecTV on Thursday, ruling that the agency didn't have evidence strong enough to meet the "extraordinary ambition" of showing that over 40,000 ads deceived consumers.

  3. September 26, 2017

    FTC Fights DirecTV Bid To End $4B False Ad Trial

    The Federal Trade Commission urged a California federal judge Tuesday to reject DirecTV's bid to cut short a paused bench trial and dismiss the agency's $4 billion false advertising suit against the satellite TV provider, arguing it had introduced hundreds of deceptive ads as evidence.

  4. September 12, 2017

    DirecTV Says No Need To Finish FTC's $4B False Ad Trial

    DirecTV on Monday urged the California federal judge who recently paused a bench trial in the Federal Trade Commission's $4 billion false advertising suit against the satellite TV provider to finish the job and dismiss the suit, arguing the FTC hadn't come to close to proving that DirecTV's advertising was deceptive during its case-in-chief.

  5. August 25, 2017

    FTC's $4B DirecTV False Ad Suit In Peril As Trial Paused

    A California federal judge paused a bench trial Friday of the FTC's $4 billion false advertising suit against DirecTV so DirecTV can seek partial judgment, saying after the FTC rested its case in chief there was a "substantial issue" over whether the agency had offered evidence to support its case in whole or in part.

  6. August 23, 2017

    FTC Expert Testifies DirecTV Low-Balls New Customers

    A psychology professor hired by the FTC in its $4 billion false advertising suit against DirecTV testified Wednesday that the company uses the sales tactic of "throwing a low ball," in which a company offers a lower price than it actually intends to charge in order to entice customers.

  7. August 22, 2017

    FTC Presses Sidley Austin Atty On DirecTV Deal In $4B Trial

    The Federal Trade Commission sought Tuesday to rebut DirecTV's claims that the agency waived its $4 billion false advertising suit when it declined to join a multistate settlement on the issue, questioning DirecTV's Sidley Austin attorney on the circumstances surrounding that deal and the FTC's decision not to join it.

  8. August 21, 2017

    DirecTV Casts Doubts On FTC's Ad Study In $4B Trial

    A DirecTV attorney and an expert hired by the FTC in its $4 billion suit over allegedly misleading subscription terms clashed during a bench trial Monday over the expert's study that found disclosures in DirecTV ads are unclear, with the attorney questioning why she studied only one print ad out of the 44,000 that exist.

  9. August 18, 2017

    DirecTV Didn't Test Effect Of Ad Disclosures, Exec Says

    DirecTV's former marketing director testified in a bench trial Friday that the satellite TV provider didn't test the effectiveness of disclosures included in ads that are at the center of the Federal Trade Commission's $3.95 billion suit alleging its marketing practices misled consumers.

  10. August 17, 2017

    Ex-DirecTV Exec Says Ad Disclosures Weren't His Focus

    DirecTV's former chief sales and marketing officer testified Thursday in the Federal Trade Commission's $3.95 billion bench trial over DirecTV's allegedly misleading marketing practices, conceding that he directed his team not to make disclosures about the limited duration of promotional pricing more prominent in ads.

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