August 17, 2018
An Illinois federal judge has greenlighted Duracell's trademark suit against retailers it accuses of unlawfully selling its batteries that are not approved for sale in the U.S., finding that the nation's largest battery brand showed that the sale of "gray market" batteries would likely cause confusion among consumers.
May 02, 2017
A lawsuit filed recently by battery maker Duracell put a spotlight on so-called gray market goods — products that are genuine but are resold without the authorization of the brand owner. To help clients tackle the nuanced problem, here are a few tips from experts on how to police the gray market effectively.
April 27, 2017
Duracell filed a lawsuit in Chicago federal court Thursday accusing a Missouri wholesaler of selling so-called gray market versions of the company's famous copper-top alkaline batteries.