August 23, 2017
A New Jersey federal judge has ordered the owner of two Jersey Shore ice cream stands to stop using Mister Softee Inc.'s trademarks and the music boxes that play the company's iconic jingle, ruling that he must comply with the order or shut down his remaining business on the boardwalk.
July 20, 2017
Mister Softee Inc. has filed a trademark infringement lawsuit in New Jersey federal court against the owner of two ice cream stands on the Jersey Shore, claiming he is selling sweet frozen treats under the company's brand name without its permission.