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Patagonia, Inc. et al v. Anheuser Busch, LLC
Case Number:
2:19-cv-02702
Court:
Nature of Suit:
Judge:
Firms
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March 22, 2021
Patagonia, Anheuser-Busch Settle TM Fight Over Beer Name
Patagonia Inc. has reached a settlement with Anheuser-Busch to end a trademark lawsuit over the launch of a "Patagonia" beer, according to court papers filed Monday in California federal court.
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September 04, 2019
Anheuser-Busch Can't Beat Patagonia's TM Dilution Claim
A California federal judge has ruled that Patagonia Inc.'s name is "famous" enough that it can sue Anheuser-Busch for trademark dilution over a new brand of "Patagonia" beer.
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April 09, 2019
Patagonia Wants Busch's New Beer Canned Over Logo IP
Anheuser-Busch LLC's new "Patagonia" brew, with its mountain silhouette logo and its promise to plant a tree for every case of beer sold, has hijacked the outdoor clothing company Patagonia Inc.'s decades-old identity, according to a lawsuit filed Tuesday in California federal court.