March 22, 2021
Patagonia Inc. has reached a settlement with Anheuser-Busch to end a trademark lawsuit over the launch of a "Patagonia" beer, according to court papers filed Monday in California federal court.
September 04, 2019
A California federal judge has ruled that Patagonia Inc.'s name is "famous" enough that it can sue Anheuser-Busch for trademark dilution over a new brand of "Patagonia" beer.
April 09, 2019
Anheuser-Busch LLC's new "Patagonia" brew, with its mountain silhouette logo and its promise to plant a tree for every case of beer sold, has hijacked the outdoor clothing company Patagonia Inc.'s decades-old identity, according to a lawsuit filed Tuesday in California federal court.