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DeVane v. L'Oreal USA, Inc.
Case Number:
1:19-cv-04362
Court:
Nature of Suit:
Multi Party Litigation:
Class Action
Judge:
Firms
Companies
Sectors & Industries:
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September 15, 2020
L'Oreal Ditches False Ad Suit Over Keratin Shampoo
A New York federal judge has scrubbed a proposed class action alleging L'Oreal's EverSleek Keratin Caring hair products falsely advertise that keratin is an ingredient, ruling that the products' label makes it clear they don't include keratin.
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May 15, 2019
L'Oreal's Keratin Shampoo Branding Is Deceptive, Buyers Say
A proposed class of consumers is claiming in New York federal court that a line of L'Oreal shampoo and conditioner misled them into believing they contained keratin, a protein that protects hair from damage and stress, while the substance is absent from the products.