April 01, 2024
A New Jersey federal judge has thrown out a vape company's trademark suit alleging Duracell U.S. Operations Inc. infringed on its trademark for the "Optimum" brand name, saying there's no evidence showing any actual or potential confusion between the companies' products.
December 16, 2020
Battery maker Duracell fired back at a vaping company that brought a trademark suit over the "Optimum" name, lodging counterclaims in New Jersey federal court that the e-cigarette maker lied to federal regulators to get its trademark registration.
February 03, 2020
A New Jersey vaping company hit back against a sanctions bid Monday in its suit to stop Duracell from using the Optimum name, saying it has provided all nonprivileged documents that the battery giant has requested.
September 23, 2019
A New Jersey vaping company has asked a federal judge to order Duracell to stop using the Optimum name for its batteries, arguing it has held trademarks on the name for more than a decade.