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Future Proof Brands, LLC v. Molson Coors Beverage Company et al

  1. June 03, 2021

    Molson Settles Trademark Fight Over 'Vizzy' Hard Seltzer

    Beer giant Molson Coors Beverage Co. has reached a settlement to end a trademark lawsuit that claimed its "Vizzy" line of hard seltzers infringed a Texas brewer's "Brizzy" brand — a deal that will actually see the plaintiff, not the defendant, stop selling its product.

  2. December 15, 2020

    Molson Can't Spill TM Suit Over Its Vizzy Hard Seltzer

    A Texas federal judge declined Tuesday to dismiss a suit accusing Molson Coors Beverage Co.'s Vizzy hard seltzer of infringing the trademark on a rival drink called Brizzy, finding that Brizzy is a distinctive mark and that its maker has properly alleged a likelihood of confusion for hard seltzer drinkers.

  3. March 25, 2020

    Molson Coors Beats Rival's Bid To Block 'Vizzy' Seltzer Sales

    A Texas federal judge on Tuesday rejected a bid by a small beverage company to bar the brewery giant Molson Coors Beverage Co. from selling its new "Vizzy" hard seltzer, finding that consumers likely won't confuse Vizzy with the smaller company's "Brizzy" seltzer.

  4. February 06, 2020

    Molson Coors' Vizzy Hard Seltzer Sparks Trademark Suit

    Molson Coors' forthcoming Vizzy hard seltzer has a name that's too close for comfort to a drink called Brizzy made by Future Proof Brands, the smaller company said in a trademark infringement suit filed in Texas federal court Thursday.