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Cruise LLC et al v. Ford Motor Company
Case Number:
3:21-cv-05685
Court:
Nature of Suit:
Judge:
Firms
Companies
Sectors & Industries:
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October 04, 2021
GM, Ford Near TM Deal Over Self-Driving Car Brand
A California federal judge on Friday dismissed General Motors LLC's trademark infringement lawsuit accusing Ford Motor Co. of brazenly co-opting the brand of GM's self-driving car unit, Cruise, after the automakers shared that they are in the process of settling the dispute.
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September 10, 2021
Judge Doubts GM's Bid To Block Ford's 'BlueCruise' Brand
A California federal judge appeared skeptical Friday of General Motors' request for a preliminary injunction blocking Ford Motor Co. from using "BlueCruise" to describe its automated driving features, saying the likelihood that GM would win its case is "unclear" and there's "substantial evidence" that the word "cruise" has been used generically.
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August 16, 2021
Ford Says GM Is Trying To Monopolize The Word 'Cruise'
The Ford Motor Co. is fighting back in a trademark lawsuit filed by General Motors over the companies' dueling use of "Cruise" for automated driving features, saying its rival cannot "monopolize" such a common term.
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August 02, 2021
GM Wants Ford's 'BlueCruise' Brand Blocked From Market
General Motors and its Cruise self-driving unit are pushing for a trademark injunction that would force the Ford Motor Co. to rename its planned "BlueCruise" hands-free system, warning that brand confusion is "particularly problematic" when it comes to novel technology like self-driving cars.
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July 26, 2021
GM Rips Ford, Saying It Infringed Self-Driving Car Brand
General Motors LLC accused Ford Motor Co. of brazenly co-opting the brand of its self-driving car unit Cruise when Ford recently unveiled the “BlueCruise” brand for its hands-free driving system, according to a new California federal lawsuit filed Friday.