February 23, 2024
Monster Energy dropped its trademark and trade dress infringement action alleging Beast Cookie used confusingly similar branding to advertise its caffeinated cookies, including a green color scheme and the phrase "untamed energy," according to an order signed by a California federal judge granting the parties' stipulation to end their dispute.
June 16, 2023
A California federal judge wasn't persuaded he should toss Monster Energy's trademark suit against an energy cookie company over purportedly confusing branding, ruling that the suit is strong enough to survive dismissal despite "clear dissimilarities" in the competing brands' trade dresses.