October 27, 2025
A proposed class of consumers is dropping its suit against PepsiCo alleging it created a "deceptive health halo" around its Gatorade bar products by hyping up their high protein content while downplaying their high sugar content.
March 07, 2025
PepsiCo hasn't been able to fully shake a lawsuit brought by consumers who accuse the company of overhyping the health benefits of its Gatorade-branded protein bars, with a California federal judge knocking out a couple of avenues of relief sought by the buyers but allowing them to proceed with claims of deception.
August 16, 2024
A California federal judge trimmed but declined to toss a putative consumer class action alleging PepsiCo created a "deceptive health halo" around its Gatorade brand protein bars, ruling that three self-proclaimed fitness enthusiasts plausibly alleged reasonable consumers could be misled by the company's marketing, ads and labels.